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Built for 40, 50, 60 and beyond

Midlife isn't
a crisis

It's a comeback

One membership. A coach who writes your training and your food around the body you have now, and a plain-English education in digital assets so the money side stops feeling like a language you never learned. Built by people who did both of these things after forty themselves.

Take the 90 second Fit Check See what's inside · $49.99/mo
  • NABBA & NPC champions
  • 4 decades in the industry
  • 110,000+ YouTube community
  • Cancel any time
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Years of combined coaching
0k
People in the community
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Coach response window
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One price, everything in
The honest part

Almost every program you have tried was written for a 25 year old.

That is why they stopped working. Not because you got soft. Because the inputs changed and nobody changed the plan.

Recovery takes longer. Sleep is worse. There is a knee, or a shoulder, or a back that has opinions. Testosterone and estrogen are not where they were. You have a job, and people who need you, and roughly four honest hours a week.

None of that means less. It means different. And a plan built for the person you actually are will beat a perfect plan built for somebody else, every single time.

How the coaching works

Recovery, not effort, is the limiter

Three well-placed sessions with real rest between them will out-build five that leave you wrecked. Your plan is built backwards from what you can recover from.

Muscle is the retirement asset nobody costs

Lean mass is what keeps you independent at 75. Every plan here protects it first, whether you are cutting, building or managing a condition.

The money clock runs faster now

You have fewer decades to compound and less appetite for blowing one up. That is exactly why the wealth side starts with the basics, not hot picks.

One membership, two halves

Get the body back. Get the money moving.

Most people join for one and stay for both. You do not have to use both, and you never pay twice.

01 · Physical health

A real coach, writing a real plan, for your body

Not a PDF. Not an app that spits out the same four-day split for everyone. A named human being who reads your intake, writes your training and your food, and looks at your numbers every week.

  • Custom nutrition targets, from fat loss through to contest prep
  • Training built around your injuries, your equipment and your week
  • Specialist support for type 2 diabetes, prediabetes, COPD and recovery
  • Weekly check-in with photos, measurements and an adjusted plan
  • Straight answers on supplements, including which ones to skip
Inside the coaching
02 · Financial education

Digital assets, explained like you are an adult

No hype, no signals group, no promises. A structured curriculum that starts with how you get robbed and works forward from there, so you can make your own calls with your eyes open.

  • Choosing an exchange, and what "not your keys" actually means
  • Moving money in and out safely, and the fees nobody warns you about
  • Position sizing and risk, before you ever place a trade
  • How to read the market yourself instead of following strangers
  • Up-to-date crypto news
Inside the curriculum
Where we stand
Everything on the wealth side is education. We are not financial advisers, we do not manage anyone's money, and we do not tell you what to buy. Crypto assets are volatile and you can lose everything you put in. Read the full disclaimers before you start.
How it works

Four steps. You do the first one in ninety seconds.

No sales call. No "book a strategy session". You answer eight questions, a coach reads them, and your plan lands.

  1. Take the Fit Check

    Eight questions about your body, your history, your week and where you are with money. It scores you honestly and tells you which track fits.

  2. Your coach writes the plan

    Kurt, Rich or Jace reads your intake and builds training and nutrition around it. A real coach, no templates.

  3. You work the week

    Sessions and targets, all written down, so nothing depends on you feeling motivated on a Tuesday.

  4. Check in, adjust, repeat

    Photos, weight trend and one honest sentence. Your coach changes the plan based on what actually happened, not what should have.

Start the Fit Check Free. No card. Takes about 90 seconds.
Find your track

What are you actually here for?

Pick one. The program changes completely depending on your answer.

The market, right now

Shown for context, not as a recommendation. Prices move. Sometimes a lot, and usually when you are asleep.

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We teach the basics first, because the basics are what keep your money.

Most people lose money in crypto before they ever get a trade wrong. They lose it to a fake support account, a bad transfer, or a position far bigger than it should have been.

So our lessons start with what crypto actually is, how exchanges work and how to move money safely, long before any buy or sell. It is education, never a recommendation.

See the lessons
In the member library today
  1. Lesson 101. What cryptocurrency is, and what it all means
  2. Lesson 102. What to know before you get started
  3. Lesson 103. Setting up Coinbase
  4. Lesson 104. Setting up Binance
  5. Lesson 105. What Bitcoin is and how it works
  6. Lesson 106. How to use CoinMarketCap
Risk warning
Digital assets are speculative and highly volatile. You can lose your entire investment. Nothing here is financial advice or a recommendation to buy or sell anything. Never invest money you need.
Your coaches

Three coaches. One team, and a plan built for you.

Between them: four decades in the industry, more than forty stage appearances, and every rookie mistake already made so you do not have to make it.

Kurt Mussles
Co-founder · Markets

Kurt Mussles

NABBA Pro 2012 East Coast Grand Prix Champion 40+ stage appearances

Kurt runs the market education and writes most of the video breakdowns. He is candid that the bulk of what he teaches came from getting it wrong first, in public, with his own money. The rule he repeats: make the mistake once.

Rich Politano
Co-founder · Nutrition

Rich Politano

4 decades coaching NABBA Mr Universe competitor Championship Muscle, 110k subs

Trained by Bob Gruskin in the eighties and still writing plans today. Rich specializes in members working with their doctors on type 2 diabetes and prediabetes, and he builds every plan from scratch. Nothing he sends you is a template.

Jace Omega
Coach · Training

Jace Omega

Competing since the 80s Injury & illness programming Supplement specialist

Jace is who you want if something hurts. He has spent decades writing around injuries and illness, and he is the person on the team most likely to tell you a supplement is not worth your money.

Read the full profiles
Members

In their words

"I have lost 16 lb and I am in the best shape of my life. With the supplements they worked into my diet I have a lot more energy."

Bob D.Member since 2024

"These people know their stuff when it comes to dieting. I am very happy with the results, and even happier with the price. Most online trainers are several hundred a month."

Jesse R.Member

"I am retired and I always wanted to understand crypto, but the more I googled the more confused I got. This made it simple enough to get involved with confidence."

Betty S.Member

"Finally losing weight and I feel great. Best part is I do not have to starve myself."

Kimberly P.Member

"I have lost 22 lb since I put my diet and training in their hands. Jace is my coach and he is simply awesome."

Jesse W.Member

"Where else do you get an online coach writing your training and your food, and an affiliate program on top of it? The referrals cover most of my food and supplements each month."

Bill D.Member & affiliate partner

"Finally a place to learn how to buy and sell Bitcoin without somebody trying to scam me for my money. The fact they give you tips on what the market is doing makes it all the better."

Alex P.Member

"I joined to learn how crypto actually works. Best fifty dollars I have spent on my own education, and I finally understand what I am doing instead of guessing."

Ashton G.Member

"I joined to lose weight, and when I realized I could get my membership at half price it just made sense to post my journey. Clever idea. Win win for me."

Sylvia W.Member & affiliate partner

"Where else do you get your own online trainer writing your diet and your workouts, and an affiliate side to it as well?"

Jimmy G.Member & affiliate partner

"The crypto side is great. I always wanted to learn how to get involved but I was too scared to trust anyone with it."

Andrea B.Member & affiliate partner

Disclosure. These are real member comments, edited for spelling and punctuation. Specific earnings and profit claims that appeared in the originals have been removed pending substantiation. Individual results vary and are not typical or guaranteed. Members marked as affiliate partners earn a commission on referrals and receive a discounted membership. Nothing here is a promise of weight loss, health improvement or income.

Pricing

One price. Everything in it.

No upsells, no tiers, no "premium coaching" they sell you on the call. This is the whole product.

Everything included
Full membership
$49.99/ month

Billed monthly. Cancel any time.

  • Custom training program, written for you
  • Custom nutrition plan and macro targets
  • Weekly check-in and plan adjustment
  • 24 hour coach response, seven days a week
  • Digital-asset lessons and up-to-date crypto news
  • Affiliate program access at 50% off your membership
Join now

Or take the free Fit Check first.

What this replaces

Price it the other way round

Move the slider to how often you would train with a coach, and see what the same support costs bought separately.

2
15

Figures use US average rates for one-on-one personal training and a registered dietitian consult. Your local prices will differ.

Straight answers

The questions people actually ask

Yes, and you are the most common person who joins. The Fit Check exists precisely so your coach knows you are starting from zero and writes week one accordingly. Nobody gets handed a five-day split on day one.

No. Plenty of members never open it, and plenty joined for it and never touch the gym plans. One price covers both, so use whichever half is useful to you.

No, and we would not be allowed to. We are not licensed financial advisers. What you get is education: how the plumbing works, how to keep your assets safe, how to size a position, and a written explanation of what our team is watching and why. Every decision, and every consequence, is yours.

We can support you alongside your doctor. Rich has spent years writing training and nutrition for members managing type 2 diabetes and prediabetes, and your intake form is designed to be shared with your physician before you begin. We do not diagnose, treat or replace medical care, and we will not tell you to change medication.

No. It is month to month, and you can cancel whenever you want. Your plans stay yours.

Because coaching online at volume costs less than renting floor space and selling hours. You are not paying for a room. You are paying for the plan, the review and the answer when you ask a question.

All questions
Last thing

You have done harder things than this

You have raised people, buried people, held jobs, survived bad years. A training plan and a curriculum is not the hard part. Starting is. So start with ninety seconds.

Take the Fit Check Join for $49.99
$49.99 / month Cancel any time
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